Brits are turning to astrology for answers1 IN 3 TROUBLED BRITS ARE TURNING TO ASTROLOGY FOR ANSWERS
● Medium website reports 104% increase in horoscope enquiries
● 1 in 4 millennials have based a work decision on their horoscope
● 32% of women have checked if a partner’s star sign is compatible with their own
BRITS ARE increasingly turning to the stars for answers to life’s problems and to seek guidance through these uncertain times, a new study finds. A new survey of 1,003 UK adults conducted by medium and psychic online experience platform, mediumchat.co.uk, has revealed that more than 1 in 3 Brits (39%) regularly consult their horoscopes to find out what the universe has in store for them on a certain day.
The research comes as the medium platform announces a 104% increase in horoscope enquiries made through its website, following the UK lockdown announcement in March.
The study found that 42% of British adults have found some truth in past horoscope readings, such as an accurate prediction of an event or state of mind. As many as 1 in 4 adults admit they have previously made decisions based on their horoscope reading, with 22% saying a horoscope reading has helped them make up their mind about something.
According to the findings, 1 in 4 millennials admit they have made a decision at work based on a reading with 19% stating they have considered looking for a new job because their horoscope suggested it may be a good idea.
Avid fans of astrology will be aware that different star signs are believed to be more compatible than others. The survey also found that 32% of women have previously looked up a potential partner’s star sign to see if it was compatible with their own - a trend that is particularly popular amongst women aged 18-35, with 42% of this age group saying they have done this.
Diana Davies of mediumchat.co.uk, comments: “Humans have been turning to astrology for guidance since the Babylonian times, when the movements of the moon, sun and stars were first tracked and recorded in detail.
“During this difficult time especially, astrology can provide great comfort and guidance to those who fear the unknown or simply feel lost. Gemini’s in particular are known to struggle with decision-making and so those born under this star sign are likely to find the wisdom of astrology extremely beneficial during this time.” Mediumchat provides online medium services with professionals from diverse backgrounds and disciplines to offer a range of services to suit every need and personality; from tarot card and psychic readings to reiki healing and clairvoyance.